It's always been my belief that most airlines, restaurants, retail stores, Uber drivers, massage therapists and hotels don't go nearly far enough in creating positive customer experiences. They feel that giving 50% or 75% is good enough. And little by little we've come to expect less because we're so used to getting less. So when I find someone who gives 110% I'm not only surprised, I'm willing to shout their name from the top of Rockefeller's observation deck. The EVEN Hotel is one such company. Everything they did from the moment I checked in until the moment I reluctantly checked out was outstanding. They designed an experience completely around me and my needs. Not only was the cleanliness of the room worthy of an operating room at Mt. Sinai Medical Center, every single thing from outlets to hand towels was exactly where it should be. What's more, they delighted me with multiple messages during my stay. This little surprise was waiting for me inside the closet. Every other hotel I've ever stayed at simply supplied me with a dry cleaning bag. But this hotel delighted me with a simple message telling me there were no dust bunnies or monsters lurking in my closet. I discovered many other surprises hidden in my room that made me smile. And all it took to create this experience was someone taking the time to ask how they could make someone's stay a little bit more rewarding. By creating these unique and memorable experiences, I have become a fan for life. And all it took was a few extra dollars and the time to ask the right questions. More brands should ask the right questions.