For the past 25 years, I have been intimately involved in creating big ideas and helping bring them to life. To me, there’s nothing more rewarding than making something from nothing that moves people to think, to feel, to act. It is my love, my life, and my passion. And there’s nothing I would rather be doing than working hand in hand with the best and brightest thinkers in the industry to push the boundaries of persuasion and communication.
I started out as an art director after being awarded the “Best Portfolio” in my graduating class, but quickly realized my calling was on the copy side. Now having that design background has only made me more valuable in assessing creative and understanding the vital role art direction plays in building a brand.
The same goes for photography. I am also an accomplished shooter who understands how light, color, and composition can be combined with crisp copy and exquisite art direction to make magic.
But the best part of my job comes from when you unveil a truly majestic idea.
The kind that starts out as a simple sketch and is transformed into a fully integrated campaign that drives consumers to act and clients to applaud. To me, there’s nothing more rewarding. Except a nice corned beef sandwich. With the good mustard.
